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Call
Centers Around The Globe
The fast increase and development
of call centers in countries like India, and the Philippines
has put an extraordinary amount of pressure on domestic call
center operations. The wages of employees in these other countries
can be 50% to 80% less than the employees of the United States;
this is why many companies are using call centers located
overseas. Even though, the wage difference is huge between
the United States and their overseas competitors there are
new factors is causing the call centers of the United States
to become more attractive.
Because of the cultural and language difference overseas workers
are less qualified to provide the correct level of service
expected by United States consumers. Disclosing personal information
or highly sensitive information concerning United States customers
to companies overseas is not very attractive to many people
today. It is hard enough for most consumers to give out personal
information on any website today, then they are learning that
companies in the United States is using overseas companies
to process this information.
United States corporations are learning that there is an increase
in management resource required to manage overseas call center
operations
There is increasing employee turnover and growing wage escalations
that are threatening to make offshore locations less appealing.
In India, jobs in call centers are no longer uniformly seen
as an attractive career path because there is less opportunities
for advancement to managerial promotions and the relative
lack of societal status. Many call center employees in India
have college degrees.
Some overseas markets are becoming saturated with call centers.
In spite of the issues, the movement of call center operations
overseas will continue.
“or example, IBM announced its plan to acquire an Indian
outsourcing firm, Daksh eServices during April 2004. (3) The
firm offers telemarketing, customer support, and data processing
services to businesses and has 6,000 employees. IBM has indicated
the deal is not about offshoring, but represents a “strategic
foothold” that will allow IBM’s services division
to offer more benefits to its clients. In 2003, our firm established
a joint venture with Aurora and Associates, an Indian commercial
real estate services firm with offices in Delhi, Mumbai, and
Bangalore. The purpose of this venture was to offer service
to our clients needing assistance with facilities in India.”
Some United States call center
operators indicate the average expected revenue per call center
employee has declined by as much as 35 percent for certain
types of call center functions.
The United States economy does
benefit from moving jobs offshore, because of the flow of
capital and trade. “A Report from the McKinsey Global
Institute estimates every dollar of costs the U.S. moves offshore
results in a net benefit of $1.12 to $1.14 to the U.S. (2)
In short, while outsourcing to overseas locations may adversely
affect the U.S. worker, there are net benefits with respect
to improved productivity, lower prices, increased exports
by U.S. companies to the same overseas locations, and U.S.
companies with greater profitability.”
Call centers in the United States
also have to meet Government Regulations, which are now becoming
stiffer. Many people are now on national do not call lists,
which is causing many to look for other employment instead
of call centers that make outbound calls. Inbound call centers
are popular for people that enjoy this type of employment.
Other incentives for call centers to their employees are bonuses
for sales, and appointments that were set by each operator.
Hopefully, the United States
will quit outsourcing these call center types of employment
when many Americans could benefit from the employment.
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